Sam Siam

Clash of the Titans: Leadpages vs Unbounce

In this day and age, almost all businesses and individuals need a landing page that converts visitors into customers.

Landing pages are one of the best ways to showcase your content and drive users to take action. With the right landing page software, you can create landing pages in a variety of formats and be able to use templates or customize them with your own designs.

So, this brings up the question of which landing page software should you use? Leadpages vs Unbounce are two of the most known landing page builders, and in this post, I go over their features, the pros and cons, and how they stack up against each other.

Lets get started! 

Introduction: Leadpages

Leadpages was founded in 2010 by Clay Collins, Nathan Barry, and Luke Short. It was originally created as an affiliate marketing tool for bloggers who wanted to monetize their blog posts with affiliate offers, but has since evolved into a full service marketing platform focused on building landing pages that convert. It has an easy user interface and a responsive drag-and-drop builder that makes it super easy to get started.

Leadpages Logo
Leadpages

Leadpages Features

  • Easy to use drag-and-drop builder
  • Built-in file hosting, very useful for hosting webinars, and other opt-in material
  • Over 40 tool integrations
  • Mobile responsive out of the box
  • Online sales capabilities
  • Added functionality from other tools such as Calendly, and OpenTable
  • Real-time analytics into user activity, and ad campaign performance
  • A/B Testing
  • Access to template library
  • Ability to insert custom code
  • 1-on-1 training
  • Group coaching
Leadpages Integrations

Leadpages Pricing

Plans start at $37/month for the standard plan. The Pro plan is $74/month. The difference between the two plans is access to unlimited A/B testing, and online sales for the Pro plan, so it makes sense to choose the Pro plan if you are planning to accept payments on your website.

Leadpages Template Gallery

Leadpages Pros and Cons

Pros

  • Packs an insane amount of features
  • Access to quality customer support
  • Beautiful ready-made templates
  • Very well priced
  • Highly customizable
  • Unlimited page creation
  • No limitations

Cons

  • Limited amount of landing-page templates
  • Amount of features can get overwhelming

Leadpages also offers a very cool marketing resources page you can access here. It features access to webinars, guides, and podcasts.

————————————————————————————-

Introduction: Unbounce

Unbounce is one of the first landing pages to exist, it was founded in 2009 by Rick Perreault, so it definitely wins the experience game, and has been doing a great job ever since. Just recently it has added the power of AI, which I’m a big fan of and hope to see this rolling out in other landing page builders too.    

Unbounce Logo

Unbounce Builder

Unbounce Features

  • AI enhanced builder that optimizes your website for conversions
  • Access to AI copywriting
  • AI A/B Testing and access to multiple page variants
  • Access to Unbounce Apps, a built-in app store
  • 100+ templates
  • 50+ integrations

Unbounce Pricing

Unbounce offers three different plans, starting at $90/month for the Launch plan that allows for up to 500 conversions and 20,000 visitors. The Optimize plan priced at $135, has the same features as the Launch plan but includes up to 1,000 conversions, 30,000 visitors and their Smart Traffic solution (AI powered optimization). Their most expensive plan, Accelerate is priced at $225/month, has the same features as their Optimize plan but includes an even higher limit for conversions and visitors, at 2,500 and 50,000, respectively.

Unbounce Pros and Cons

Pros

  • AI and ML capabilities
  • Plenty of templates to choose from
  • More integrations
  • Advanced visitor analytics
  • Dynamic text replacement according to search terms
  • Access to content gating

Cons

  • Pricey
  • Visitor and conversion limitations on all plans
  • Seems to be more focused on ecommerce

—————————————————————————————

Conclusion:

Unbounce has really upped their game in the past couple of years. I’m a big believer in AI and think its the future, so their AI offering hits a string for me, but at the same time I really dislike limitations especially at these price points. If you don’t mind the limitations and the higher price point then I’d say go with Unbounce, especially if you’re an ecommerce brand. Leadpages on the other hand has all the bells and whistles for cheaper, and without the limitations, yes it lacks AI, but I wouldn’t be surprised if that’s already on their roadmap.

Table of Contents
    Get 200+ Business Growth Tactics for Free!
    Thank you! Your business growth tactics list is on its way to your inbox.
    Oops! Something went wrong while submitting the form.
    $89
    / Month

    For most businesses that want to optiimize web queries

    Access To 15+ Job Boards
    3x Active Job Posts
    Interview Scheduler
    Custom Pipeline
    Unlimited Team Members
    Visit Site
    $199
    / Per Employee / Month

    For most businesses that want to optiimize web queries

    Free For Contractor Hiring
    Manage Agreements & Payments
    Secure IP & Invention Rights
    Multi-Channel Assistance
    Live Support
    Visit Site
    $299
    / Per Employee / Month

    For most businesses that want to optiimize web queries

    1st Employee Free On Annual Plan
    Benefits Package
    Local HR & Legal Support
    IP & Invention Rights Protection
    Handle Payroll, Taxes & Compliance
    Visit Site
    Best Ad Automation
    $99
    / Month

    For most businesses that want to optiimize web queries

    Unlimited Ad Accounts
    Unlimited Rules
    Google Sheets Integration
    Custom Metrics
    Strategies + Templates
    Visit Site
    Best Chat Automation
    $50
    / Month

    For most businesses that want to optiimize web queries

    Unlimited Users
    FB & Instagram Integration
    Voice + SMS
    Shopify Integration
    Live Chat
    Visit Site
    Best Creative AI
    $29
    / Month

    For most businesses that want to optiimize web queries

    Unlimited Creative
    Image Search Engine
    Text Generator AI
    1 User
    1 Brand
    Visit Site
    Best Email Automation
    $9
    / Month

    For most businesses that want to optiimize web queries

    30 Day Trial
    Unlimited Emails
    Automation Workflows
    1x Landing Page
    1X Form
    Visit Site
    Sam Siam

    Author: Sam Siam
    I'm a growth marketing expert, code hobbyist, and crypto enthusiast. I also help businesses scale through my consulting business, which drives transformational growth for SaaS, Events, Blockchain, and Ecommerce companies.

    Other posts

    13 killer lead generation tools that will skyrocket your conversions. A list of the best tools to use for lead generation.
    Sam Siam

    13 Killer Lead Generation Tools That Will Skyrocket Your Conversions

    13 killer lead generation tools that will skyrocket your conversions. A list of the best tools to use for lead generation.

    Read more
    Best outsourced recruiting software with key features and in-depth comparisons. Breezy - GoHire - UpStack - Arya - Skuad - Deel.
    Sam Siam

    Outsourced Recruiting - Reinvented

    Best outsourced recruiting software with key features and in-depth comparisons. Breezy - GoHire - UpStack - Arya - Skuad - Deel.

    Read more
    We live in an age where we can make fast accurate business decisions based on predictions derived from advanced machine learning algorithms, all made possible with the rise of artificial intelligence. Now more than ever businesses need to find ways to manage their demand and reduce customer churn. One of the best ways to do so is to build and use machine learning algorithms that are able to identify areas of improvement and provide insight into each of these metrics.
    Sam Siam

    Machine Learning for Churn Prediction & Demand Forecasting

    We live in an age where we can make fast accurate business decisions based on predictions derived from advanced machine learning algorithms, all made possible with the rise of artificial intelligence. Now more than ever businesses need to find ways to manage their demand and reduce customer churn. One of the best ways to do so is to build and use machine learning algorithms that are able to identify areas of improvement and provide insight into each of these metrics.

    Read more

    Get 200+ Business Growth Tactics for Free!