Clash of the Titans: Leadpages vs Unbounce

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In this day and age, almost all businesses and individuals need a landing page that converts visitors into customers.

Landing pages are one of the best ways to showcase your content and drive users to take action. With the right landing page software, you can create landing pages in a variety of formats and be able to use templates or customize them with your own designs.

So, this brings up the question of which landing page software should you use? Leadpages vs Unbounce are two of the most known landing page builders, and in this post, I go over their features, the pros and cons, and how they stack up against each other.

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Introduction: Leadpages

Leadpages was founded in 2010 by Clay Collins, Nathan Barry, and Luke Short. It was originally created as an affiliate marketing tool for bloggers who wanted to monetize their blog posts with affiliate offers, but has since evolved into a full service marketing platform focused on building landing pages that convert. It has an easy user interface and a responsive drag-and-drop builder that makes it super easy to get started.

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Leadpages Features

• Easy to use drag-and-drop builder
• Built-in file hosting, very useful for hosting webinars, and other opt-in material
• Over 40 tool integrations
• Mobile responsive out of the box
• Online sales capabilities
• Added functionality from other tools such as Calendly, and OpenTable
• Real-time analytics into user activity, and ad campaign performance
• A/B Testing
• Access to template library
• Ability to insert custom code
• 1-on-1 training
• Group coaching

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Leadpages Pricing

Plans start at $37/month for the standard plan. The Pro plan is $74/month. The difference between the two plans is access to unlimited A/B testing, and online sales for the Pro plan, so it makes sense to choose the Pro plan if you are planning to accept payments on your website.

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Leadpages Pros and Cons

Pros

• Packs an insane amount of features
• Access to quality customer support
• Beautiful ready-made templates
• Very well priced
• Highly customizable
• Unlimited page creation
• No limitations

Cons

• Limited amount of landing-page templates
• Amount of features can get overwhelming

Leadpages also offers a very cool marketing resources page you can access here. It features access to webinars, guides, and podcasts.

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Introduction: Unbounce

Unbounce is one of the first landing pages to exist, it was founded in 2009 by Rick Perreault, so it definitely wins the experience game, and has been doing a great job ever since. Just recently it has added the power of AI, which I’m a big fan of and hope to see this rolling out in other landing page builders too.    

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Unbounce Features

• AI enhanced builder that optimizes your website for conversions
• Access to AI copywriting
• AI A/B Testing and access to multiple page variants
• Access to Unbounce Apps, a built-in app store
• 100+ templates
• 50+ integrations

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Unbounce Pricing

Unbounce offers three different plans, starting at $90/month for the Launch plan that allows for up to 500 conversions and 20,000 visitors. The Optimize plan priced at $135, has the same features as the Launch plan but includes up to 1,000 conversions, 30,000 visitors and their Smart Traffic solution (AI powered optimization). Their most expensive plan, Accelerate is priced at $225/month, has the same features as their Optimize plan but includes an even higher limit for conversions and visitors, at 2,500 and 50,000, respectively.

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Unbounce Pros and Cons

Pros

• AI and ML capabilities
• Plenty of templates to choose from
• More integrations
• Advanced visitor analytics
• Dynamic text replacement according to search terms
• Access to content gating

Cons

• Pricey
• Visitor and conversion limitations on all plans
• Seems to be more focused on ecommerce

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Conclusion:

Unbounce has really upped their game in the past couple of years. I’m a big believer in AI and think its the future, so their AI offering hits a string for me, but at the same time I really dislike limitations especially at these price points. If you don’t mind the limitations and the higher price point then I’d say go with Unbounce, especially if you’re an ecommerce brand. Leadpages on the other hand has all the bells and whistles for cheaper, and without the limitations, yes it lacks AI, but I wouldn’t be surprised if that’s already on their roadmap.

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