7 Lead Generation Tools for Small Businesses
Lead generation helps you identify potential customers and prospects, and allows you to reach out to them in a way that makes sense for your business.
Small business owners need to have a range of marketing strategies in place to make sure they are generating enough leads. There are many different tools available that can help them do this, and it can be difficult to know which ones would be best for their business. This article will explore some of the most popular lead generation tools and how they work, so small business owners can find the one that suits them best.
The most important things that a lead generation tool should be able to do are:
- Helping you generate quality leads
- Increasing your conversion rate
- Helping you reach potential customers who might not be aware of your product or service
- Automate workflows and tasks
- Provide insights on your website visitors
- Manage contacts and deals
Prospecting - LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the leading sales prospecting tools available today. With it, you can find people who meet your criteria, send personalized messages, and track responses. You can also use it to build relationships with influencers in your industry. With the core subscription, you can access:
- 50 InMail messages per month
- 10,000 leads
- Advanced lead search
- Build custom lists
- Receive lead and account alerts
It can also integrate with your CRM so you can import data and manage your leads and sales pipeline directly!
Landing Page Builder - Leadpages
If you're looking for a simple landing page builder, then LeadPages is an excellent choice. It's easy to set up and has a lot of features. Leadpages allows users to build attractive landing pages that make it easier for businesses to connect with their target audience and generate more sales.
It’s main features are:
- Landing page builder
- Access to landing page templates
- A quickstart tool
- App integrations
- Built in analytics
- Access to support
There are many lead page builders out there but what makes Leadpages really stand out is the fact it’s geared towards building landing pages that convert leads! So while it shares features with other landing page builders, it goes the extra mile by offering A/B testing, easy email integration and drag and drop components.
Lead Forms - Typeform
Typeform lets you create beautiful forms that people actually enjoy completing while giving you access to better data and insights. You can build interactive customizable forms that collect contact information from visitors to your website. Once you've collected the data, you can send them emails with offers or other relevant information. It also seamlessly integrates with 120 apps so it becomes a part of your workflow. Best of all, you can do it all without coding or complex onboarding.
Cold Email - Snov.io
If you're looking for ways to generate more leads for your business, cold email might be one of the best options available. This type of outreach requires some preparation, though. First, you need to find out who's responsible for making decisions at your company. Then, you need to craft an email that makes a good impression. Finally, you need to follow up after sending the message. Snov.io allows you to do all of that and more, it allows you to find email addresses from any website, build an email contact list, use their email templates and then put contacts into an automated cold outreach email campaign. It also integrates with over 2000 apps!
Email Automation - Active Campaign
Active campaign is a great choice for automation, it combines email marketing, marketing automation and CRM to deliver unmatched user segmentation and personalization across multiple channels including email, text messaging and chat. If you are looking for a powerful cloud software that can automate your marketing tasks and manage your contacts at the same time, then Active Campaign is definitely the software you want to use. The only downside in my opinion is that their CRM might be too basic, but the fact that it's included within an automation platform can save you money and the headache of integration with another CRM.
CRM - Keap
Formerly known as Infusionsoft. Keap is a full fledged CRM that can track user interaction, send emails as well as run personalized campaigns with complex trigger options. Users can track all their business and marketing activities in one dashboard that is focused on helping entrepreneurs and small businesses succeed. Although it's more synonymous with e-commerce, it still works the same for B2B businesses.
Some of Keap’s advanced features include:
- Landing page creator
- Lead nurturing
- Lead scoring
- Automated sales tasks
- Custom reporting
Analytics - Google Analytics
Lead generation can be complicated to analyze, this is where Google Analytics can help. Google Analytics is a must have for every business, it’s the starting point for web analytics. It works by providing insights on your web visitors and can help you determine the top traffic sources to your website. Other features include data analysis, visualization, reporting and integration. These feature include:
- Create dashboards and charts
- User funnel analysis
- Predictive analytics
- Audience segmentation
- Custom reports for advertising, acquisition, behavior and conversion data